Campaign for Good | COVID-19 Mask Initiative

Meyers School Of Art | Production & Print Design | 2020

This project's goal was to create a cohesive campaign for a specific organization or cause. I chose to focus on the growing hesitancy of wearing masks. I went for an outwardly friendly and approachable façade, but with a much deeper and jarring meaning. All of the designs have a second meaning as most anti-maskers want to claim wearing a mask is a choice. I offer a rebuttal in yes, it is your choice between being protected or ending in the hospital hooked up to a ventilator.